Position Summary:

Under supervision of the Marketing Director, Public Relations Manager will write and distribute a variety of external and internal materials to promote the Indian Pueblo Cultural Center and Indian Pueblos Marketing, Inc. and will manage multiple social media accounts. Ideal candidate will be a creative, innovative and versatile public relations professional with exceptional writing and communication skills, as well as strong work ethic and the ability to influence target audiences across a multitude of platforms.

This list of duties and responsibilities is illustrative only of the tasks performed by this position and is not all-inclusive.

Essential Duties & Responsibilities:

• Develops and executes an external communications strategy that will raise awareness among current and potential visitors, members, donors and supporters of all that happens at the organization and all potential opportunities for engagement, including exhibitions, events, dining, shopping and more.
• Maintains and supports comprehensive external communications plans and strategies, initiatives, materials and mechanisms to support and advance business objectives, build and enhance brand awareness/loyalty and promote company culture.
• Serves as staff writer, creating clear, persuasive and error-free copy that creates a compelling narrative, reflects the company's voice and adheres to style guidelines and cultural customs. Writing projects require the ability to conduct research and are needed for a multitude of formats, including: press releases, web content, monthly calendar of events, email marketing, blogs, newsletters, ad copy, biographies, brochures, signage, various kinds of reports and more.
• Cultivates and maintains relationships with the media.
• Drafts and distributes press releases and supporting materials.
• Responds in a timely and thorough manner to media requests and inquiries.
• Develops story ideas and creates pitches for members of the media.
• Coordinates media opportunities and interviews. Includes creating talking points and background information to help staff stay on message.
• Develops and manages comprehensive online press room.
• Tracks earned media coverage and reports on such to stakeholders.
• Updates media database regularly.
• Serves as a media spokesperson as needed.
• Manages multiple social media accounts, which includes writing and scheduling posts, monitoring discussions and replying to comments. Also tracks the impact of social media efforts and optimizes accordingly.
• Creates engaging content (copy and visuals) for social media platforms, including: Facebook, Twitter, Instagram, LinkedIn, YouTube, GMB, etc.
• Stays current on latest trends and best practices for social media and public relations.
• Builds and maintains relationships with outside PR firms.
• Keeps in regular contact with key marketing partners in the travel and hospitality space, as well as influencers and bloggers in target communities, keeping them apprised of the organization's news, events and activities.
• Regularly distributes and promotes information about organization's events and activities to community calendars.
• Takes leading role in contributing engaging, informative posts to organization's employee communications app.
• Serves as one of organization's contacts for comments, requests and inquiries from public, responding in respectful and timely manner.
• Participates in creative process, from brainstorming to concept development. Contributes to overall marketing team effort and accomplishes messaging-related tasks as required.
• Performs other duties as needed.

Minimum Qualifications:

Bachelor's Degree in Journalism, Marketing, or related field. Three years of experience working in public relations and social media management (for business) is required. internal and external communications experience. Must be able to pass a pre-employment drug/alcohol screen and background investigation. Native American preference given.

Knowledge, Abilities, Skills, and Certifications:

• Exceptional writing, editing and proofreading skills demonstrated in portfolio of writing samples.
• Ability to communicate effectively, verbally and in writing.
• Ability to persuade and influence others.
• Ability to proofread work for accuracy and quality, with great attention to detail.
• Demonstrated proficiency with Microsoft Office, specifically Word, Excel, PowerPoint and Outlook. Proficiency with Adobe Creative Cloud (Photoshop, InDesign, Acrobat) or Canva a plus.
• Knowledge of social media management tools, web and email software.
• Understanding of social media key performance indicators and web analytics.
• Knowledge of SEO strategies and best practices.
• Ability to take direction and communicate and collaborate effectively and professionally with wide range of individuals and constituencies in diverse community.
• Ability to prioritize, organize, multi-task and accomplish projects in fast-paced environment with heavy workload, often under tight deadlines.
• Ability to take ownership of projects and work independently with minimal supervision.
• Ability to be flexible with work schedule as we are an events-driven organization
• Ability to maintain confidentiality.

Physical Demands:

While performing the duties of this job, the employee regularly is require to sit; use hands to finger, handle; reach with hands and arms; and talk and hear. The employee frequently is required to stand, and walk. The employee occasionally is required to climb or balance; to stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 15 pounds.

Work Environment:

Work is generally performed in an office setting with a moderate noise level. Time constraints and multiple demands are common. Evening and weekend work will be

required.